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Pdf MKT-101 Free | Exam MKT-101 Questions Pdf

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Earning the Salesforce MKT-101 certification demonstrates a candidate's proficiency in using the Salesforce Marketing Cloud to build and analyze customer journeys. It also signifies that the candidate has a deep understanding of Marketing Cloud functionalities and can implement best practices to achieve marketing goals. Build and Analyze Customer Journeys using Marketing Cloud certification is recognized globally and can help professionals advance their careers by opening up new job opportunities and increasing their earning potential.

The MKT-101 Exam covers a broad range of topics, including understanding customer data, creating personalized messaging, implementing automation, and analyzing campaign performance. Successful completion of MKT-101 exam demonstrates that the individual has the skills and knowledge necessary to design and execute successful marketing campaigns that improve customer engagement and drive revenue growth. Certification in Salesforce MKT-101 is highly valued by employers and can help marketing professionals advance their careers.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q72-Q77):

NEW QUESTION # 72
Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes What Approval Workflow should be used for this requirement?

A. Standard Workflow
B. Multi-Team Workflow
C. Two-Step Workflow
D. Custom Workflow

Answer: B

NEW QUESTION # 73
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A. Use Guide Template Language created for each field in the data extension.
B. Use personalization strings created by selecting the data extension.
C. Use Dynamic Content rules to select a content area for each subscriber.
D. Use AMPscript variables created from each field in the data extension.

Answer: D

Explanation:
Using personalization strings created by selecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_create_personalization_strings_by_selecting_a_data_extension.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_tracking_parameters_for_links_and_image_tags.htm&type=5

NEW QUESTION # 74
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A. Use Automation Studio with a random split activity.
B. Create a random data extension within Email Studio.
C. Create a random data extension within Contact Builder.
D. Use Journey Builder with a random split activity.

Answer: B

Explanation:
A random split activity is an automation studio activity that randomly splits a data extension into multiple groups based on percentage or number of records. It can be used to create test groups for different messaging strategies or to segment a large audience into smaller batches for sending. It can handle up to 12 groups and up to 50 million records per group. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_random_split_activity.htm&type=5

NEW QUESTION # 75
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A. SQL Query, Data Extract, File Transfer
B. SQL Query, Filter, Data Extract
C. Filter, Data Extract, File Transfer

Answer: C

NEW QUESTION # 76
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

A. Inject the subscriber into a Journey.
B. Use a User-Initiated Emails Interaction.
C. Use the Transactional Messaging API.
D. Execute a Triggered Emails Interaction.

Answer: C

NEW QUESTION # 77
......

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